{"id":3235,"date":"2015-10-17T00:51:31","date_gmt":"2015-10-17T00:51:31","guid":{"rendered":"https:\/\/www.novonon.com\/blog\/?p=3235"},"modified":"2015-10-17T00:51:31","modified_gmt":"2015-10-17T00:51:31","slug":"the-fake-traffic-schemes-that-are-rotting-the-internet-bloomberg-business","status":"publish","type":"post","link":"https:\/\/www.novonon.com\/blog\/2015\/10\/17\/the-fake-traffic-schemes-that-are-rotting-the-internet-bloomberg-business\/","title":{"rendered":"The Fake Traffic Schemes That Are Rotting the Internet – Bloomberg Business"},"content":{"rendered":"

\"\"<\/p>\n

[As a sort of sequel to my\u00a0previous post<\/a>\u00a0on click fraud, here’s a discussion of it from the point of view of business site Bloomberg, which dives into the mechanics of click fraud and buying false audiences. -e]<\/p>\n

Late that year [veteran brand marketer Ron Amram] and a half-dozen or so colleagues gathered in a New York conference room for a presentation on the performance of the online ads. They were stunned. Digital\u2019s return on investment was around 2 to 1, a $2 increase in revenue for every $1 of ad spending, compared with at least 6 to 1 for TV. The most startling finding: Only 20 percent of the campaign\u2019s \u201cad impressions\u201d\u2014ads that appear on a computer or smartphone screen\u2014were even seen by actual people.<\/p><\/blockquote>\n

\u201cThe room basically stopped,\u201d Amram recalls. The team was concerned about their jobs; someone asked, \u201cCan they do that? Is it legal?\u201d But mostly it was disbelief and outrage. \u201cIt was like we\u2019d been throwing our money to the mob,\u201d Amram says. \u201cAs an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you\u2019re just paying for the ad to be served, and there\u2019s no guarantee who will see it, or whether a human will see it at all.\u201d<\/p><\/blockquote>\n

Source: The Fake Traffic Schemes That Are Rotting the Internet – Bloomberg Business<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

[As a sort of sequel to my\u00a0previous post\u00a0on click fraud, here’s a discussion of it from the point of view of business site Bloomberg, which dives into the mechanics of click fraud and buying false audiences. -e] Late that year [veteran brand marketer Ron Amram] and a half-dozen or so colleagues gathered in a New […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-3235","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pfIY-Qb","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":1,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"predecessor-version":[{"id":3237,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/3235\/revisions\/3237"}],"wp:attachment":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}