{"id":3843,"date":"2016-12-04T18:25:10","date_gmt":"2016-12-04T18:25:10","guid":{"rendered":"https:\/\/www.novonon.com\/blog\/?p=3843"},"modified":"2016-12-04T18:25:10","modified_gmt":"2016-12-04T18:25:10","slug":"inside-the-nfls-tobacco-style-strategy-to-hook-your-kids","status":"publish","type":"post","link":"https:\/\/www.novonon.com\/blog\/2016\/12\/04\/inside-the-nfls-tobacco-style-strategy-to-hook-your-kids\/","title":{"rendered":"Inside The NFL&#8217;s Tobacco-Style Strategy To Hook Your Kids"},"content":{"rendered":"<p><a href=\"http:\/\/highline.huffingtonpost.com\/articles\/en\/nfl-football-moms-kids\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2016\/12\/social.jpg?w=625&#038;ssl=1\" alt=\"\" \/><\/a><\/p>\n<p>[Well, this is gross. -egg]<\/p>\n<blockquote><p>A few years ago, Josh Golin, the executive director of the Campaign for a Commercial Free Childhood, was sitting in his office near South Station in Boston when he got a call from a friend of his, a public health attorney. \u201cHave you seen what is going on with the NFL?\u201d she asked him. He didn\u2019t know what she was talking about, so he started to poke around and came across the league\u2019s use of SEMs. \u201cYou hope teachers would see these for what they are and toss them in the recycling bin,\u201d he told me. As Golin and his team of four dug deeper into what the league was doing, \u201cthe more we were like, \u2018Oh my God, the NFL is using every trick in the book to market to kids.\u2019 Junk food promotion, fantasy football, promoting sedentary screen time. They were using mobile, a TV property, live events, online, getting into schools. It was a 360-degree marketing approach to children.\u201d<\/p><\/blockquote>\n<p>Source: <em><a href=\"http:\/\/highline.huffingtonpost.com\/articles\/en\/nfl-football-moms-kids\">Inside The NFL&#8217;s Tobacco-Style Strategy To Hook Your Kids<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Well, this is gross. -egg] A few years ago, Josh Golin, the executive director of the Campaign for a Commercial Free Childhood, was sitting in his office near South Station in Boston when he got a call from a friend of his, a public health attorney. \u201cHave you seen what is going on with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-3843","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pfIY-ZZ","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/3843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/comments?post=3843"}],"version-history":[{"count":1,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/3843\/revisions"}],"predecessor-version":[{"id":3845,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/3843\/revisions\/3845"}],"wp:attachment":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/media?parent=3843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/categories?post=3843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/tags?post=3843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}