{"id":4332,"date":"2018-12-22T16:34:30","date_gmt":"2018-12-22T16:34:30","guid":{"rendered":"https:\/\/www.novonon.com\/blog\/2018\/12\/22\/dirty-dealing-in-the-175-billion-amazon-marketplace\/"},"modified":"2018-12-22T16:39:59","modified_gmt":"2018-12-22T16:39:59","slug":"dirty-dealing-in-the-175-billion-amazon-marketplace","status":"publish","type":"post","link":"https:\/\/www.novonon.com\/blog\/2018\/12\/22\/dirty-dealing-in-the-175-billion-amazon-marketplace\/","title":{"rendered":"Dirty dealing in the $175 billion Amazon Marketplace"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?ssl=1\" rel=\"attachment wp-att-4335\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4335\" src=\"https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?resize=625%2C351&#038;ssl=1\" alt=\"Screen Shot 2018-12-22 at 11.39.03 AM\" width=\"625\" height=\"351\" srcset=\"https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?w=1279&amp;ssl=1 1279w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-22-at-11.39.03-AM.png?resize=624%2C350&amp;ssl=1 624w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>Fascinating glimpse into the bizarre hidden world behind the scenes of buying and selling on Amazon:<\/p>\n<blockquote>\n<p id=\"KjJK0X\" style=\"box-sizing: border-box; text-decoration-line: inherit; text-decoration-style: initial; text-decoration-color: initial; vertical-align: inherit; font-family: Helvetica,sans-serif; font-size: 18px; font-style: normal; line-height: inherit; margin: 0px0px1.2rem; padding: 0px; color: #424242; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2text-indent:0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #eaeded; text-align: left;\">For sellers, Amazon is a quasi-state. They rely on its infrastructure \u2014 its warehouses, shipping network, financial systems, and portal to millions of customers \u2014 and pay taxes in the form of fees. They also live in terror of its rules, which often change and are harshly enforced. A cryptic email like the one Plansky received can send a seller\u2019s business into bankruptcy, with few avenues for appeal.<\/p>\n<p id=\"9yUbIX\" style=\"box-sizing: border-box; text-decoration-line: inherit; text-decoration-style: initial; text-decoration-color: initial; vertical-align: inherit; font-family: Helvetica,sans-serif; font-size: 18px; font-style: normal; line-height: inherit; margin: 0px0px1.2rem; padding: 0px; color: #424242; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2text-indent:0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #eaeded; text-align: left;\">Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon\u2019s judgment is swifter and less predictable, and now that the company <a style=\"box-sizing: border-box; text-decoration: inherit; vertical-align: inherit; font-family: inherit; font-size: inherit; font-style: inherit; line-height: inherit; margin: 0px; padding: 0px; background-color: transparent; color: #e5127d; transition: color 0.1s ease 0s, background-color 0.1s ease 0s, fill 0.1s ease 0s; border-bottom: 1px solid currentcolor;\" href=\"https:\/\/www.cnbc.com\/2018\/07\/12\/amazon-to-take-almost-50-percent-of-us-e-commerce-market-by-years-end.html\">controls nearly half<\/a> of the online retail market in the US, its rulings can instantly determine the success or failure of your business, he says. \u201cAmazon is the judge, the jury, and the executioner.\u201d<\/p>\n<p id=\"jVOEZo\" style=\"box-sizing: border-box; text-decoration-line: inherit; text-decoration-style: initial; text-decoration-color: initial; vertical-align: inherit; font-family: Helvetica,sans-serif; font-size: 18px; font-style: normal; line-height: inherit; margin: 0px0px1.2rem; padding: 0px; color: #424242; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2text-indent:0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #eaeded; text-align: left;\">Amazon is far from the only tech company that, having annexed a vast sphere of human activity, finds itself in the position of having to govern it. But Amazon is the only platform that has a <a style=\"box-sizing: border-box; text-decoration: inherit; vertical-align: inherit; font-family: inherit; font-size: inherit; font-style: inherit; line-height: inherit; margin: 0px; padding: 0px; background-color: transparent; color: #e5127d; transition: color 0.1s ease 0s, background-color 0.1s ease 0s, fill 0.1s ease 0s; border-bottom: 1px solid currentcolor;\" href=\"https:\/\/www.marketplacepulse.com\/articles\/amazon-marketplace-is-the-largest-online-retailer\">$175 billion<\/a> prize pool tempting people to game it, and the company must constantly implement new rules and penalties, which in turn, become tools for new abuses, which require yet more rules to police. The evolution of its moderation system has been hyper-charged. While Mark Zuckerberg mused recently that Facebook might need an analog to the <a style=\"box-sizing: border-box; text-decoration: inherit; vertical-align: inherit; font-family: inherit; font-size: inherit; font-style: inherit; line-height: inherit; margin: 0px; padding: 0px; background-color: transparent; color: #e5127d; transition: color 0.1s ease 0s, background-color 0.1s ease 0s, fill 0.1s ease 0s; border-bottom: 1px solid currentcolor;\" href=\"https:\/\/www.theverge.com\/2018\/11\/15\/18097219\/facebook-independent-oversight-supreme-court-content-moderation\">Supreme Court<\/a> to adjudicate disputes and hear appeals, Amazon already has something like a judicial system \u2014 one that is secretive, volatile, and often terrifying.<\/p>\n<p id=\"sttnXC\" style=\"box-sizing: border-box; text-decoration-line: inherit; text-decoration-style: initial; text-decoration-color: initial; vertical-align: inherit; font-family: Helvetica,sans-serif; font-size: 18px; font-style: normal; line-height: inherit; margin: 0px0px1.2rem; padding: 0px; color: #424242; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2text-indent:0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #eaeded; text-align: left;\">Amazon\u2019s judgments are so severe that its own rules have become the ultimate weapon in the constant warfare of Marketplace. Sellers devise all manner of intricate schemes to frame their rivals, as Plansky experienced. They impersonate, copy, deceive, threaten, sabotage, and even bribe Amazon employees for information on their competitors.<\/p>\n<p id=\"bijNse\" style=\"box-sizing: border-box; text-decoration-line: inherit; text-decoration-style: initial; text-decoration-color: initial; vertical-align: inherit; font-family: Helvetica,sans-serif; font-size: 18px; font-style: normal; line-height: inherit; margin: 0px0px1.2rem; padding: 0px; color: #424242; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2text-indent:0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #eaeded; text-align: left;\">And what\u2019s a seller to do when they end up in Amazon court? They can turn to someone like Cynthia Stine, who is part of a growing industry of consultants who help sellers navigate the ruthless world of Marketplace and the byzantine rules by which Amazon governs it. They are like lawyers, only their legal code is the Amazon Terms of Service, their court is a secretive and semiautomated corporate bureaucracy, and their jurisdiction is an algorithmically policed global bazaar rife with devious plots to hijack listings for novelty socks and plastic watches. People like Stine are fixers, guides to the cutthroat land of Amazon, who are willing to give their assistance to the desperate \u2014 for a price, of course.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.theverge.com\/2018\/12\/19\/18140799\/amazon-marketplace-scams-seller-court-appeal-reinstatement\">https:\/\/www.theverge.com\/2018\/12\/19\/18140799\/amazon-marketplace-scams-seller-court-appeal-reinstatement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fascinating glimpse into the bizarre hidden world behind the scenes of buying and selling on Amazon: For sellers, Amazon is a quasi-state. They rely on its infrastructure \u2014 its warehouses, shipping network, financial systems, and portal to millions of customers \u2014 and pay taxes in the form of fees. They also live in terror of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4332","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pfIY-17S","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/comments?post=4332"}],"version-history":[{"count":2,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4332\/revisions"}],"predecessor-version":[{"id":4340,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4332\/revisions\/4340"}],"wp:attachment":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/media?parent=4332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/categories?post=4332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/tags?post=4332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}