{"id":4361,"date":"2018-12-28T04:10:47","date_gmt":"2018-12-28T04:10:47","guid":{"rendered":"https:\/\/www.novonon.com\/blog\/2018\/12\/28\/how-much-of-the-internet-is-fake\/"},"modified":"2018-12-28T04:10:47","modified_gmt":"2018-12-28T04:10:47","slug":"how-much-of-the-internet-is-fake","status":"publish","type":"post","link":"https:\/\/www.novonon.com\/blog\/2018\/12\/28\/how-much-of-the-internet-is-fake\/","title":{"rendered":"How Much of the Internet Is Fake?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-4360 alignnone size-full\" src=\"https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/10-lil-miquela-lede-vertical2522097311483426130.jpg?resize=625%2C732&#038;ssl=1\" width=\"625\" height=\"732\" srcset=\"https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/10-lil-miquela-lede-vertical2522097311483426130.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/10-lil-miquela-lede-vertical2522097311483426130.jpg?resize=256%2C300&amp;ssl=1 256w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/10-lil-miquela-lede-vertical2522097311483426130.jpg?resize=768%2C900&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/10-lil-miquela-lede-vertical2522097311483426130.jpg?resize=874%2C1024&amp;ssl=1 874w, https:\/\/i0.wp.com\/www.novonon.com\/blog\/wp-content\/uploads\/2018\/12\/10-lil-miquela-lede-vertical2522097311483426130.jpg?resize=624%2C731&amp;ssl=1 624w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>Posting mostly for the tangential collection of links in this paragraph:<\/p>\n<blockquote><p><span style=\"color:rgb(0,0,0); font-family:MillerText,Georgia,serif; font-size:18px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">This is obviously not real human traffic. But what would real human traffic look like? The Inversion gives rise to some odd philosophical quandaries: If<span> <\/span><\/span><a href=\"https:\/\/www.nytimes.com\/2017\/09\/13\/us\/politics\/russia-facebook-election.html\" style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; box-shadow: rgb(0, 0, 0) 0px 1px 0px; color: rgb(0, 0, 0); padding: 0px; text-decoration: none; font-family: MillerText, Georgia, serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\">a Russian troll using a Brazilian man\u2019s photograph to masquerade as an American Trump supporter<\/a><span style=\"color:rgb(0,0,0); font-family:MillerText,Georgia,serif; font-size:18px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\"><span> <\/span>watches a video on Facebook, is that view \u201creal\u201d? Not only do we have bots masquerading as humans and humans masquerading as other humans, but also sometimes humans masquerading as bots, pretending to be \u201c<\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-04-18\/the-humans-hiding-behind-the-chatbots\" style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; box-shadow: rgb(0, 0, 0) 0px 1px 0px; color: rgb(0, 0, 0); padding: 0px; text-decoration: none; font-family: MillerText, Georgia, serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\">artificial-intelligence personal assistants<\/a><span style=\"color:rgb(0,0,0); font-family:MillerText,Georgia,serif; font-size:18px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">,\u201d like Facebook\u2019s \u201cM,\u201d in order to help tech companies appear to possess cutting-edge AI. We even have<span> <\/span><\/span><a href=\"https:\/\/www.thecut.com\/2018\/05\/lil-miquela-digital-avatar-instagram-influencer.html\" style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; box-shadow: rgb(0, 0, 0) 0px 1px 0px; color: rgb(0, 0, 0); padding: 0px; text-decoration: none; font-family: MillerText, Georgia, serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\">whatever CGI Instagram influencer Lil Miquela is<\/a><span style=\"color:rgb(0,0,0); font-family:MillerText,Georgia,serif; font-size:18px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">: a fake human with a real body, a fake face, and real influence. Even humans who aren\u2019t masquerading can contort themselves through layers of diminishing reality:<span> <\/span><\/span><i style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;\"><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/12\/influencers-are-faking-brand-deals\/578401\/\" style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; box-shadow: rgb(0, 0, 0) 0px 1px 0px; color: rgb(0, 0, 0); padding: 0px; text-decoration: none; font-family: MillerText, Georgia, serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\">The Atlantic<\/a><\/i><span><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/12\/influencers-are-faking-brand-deals\/578401\/\" style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; box-shadow: rgb(0, 0, 0) 0px 1px 0px; color: rgb(0, 0, 0); padding: 0px; text-decoration: none; font-family: MillerText, Georgia, serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\"> <\/a><\/span><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/12\/influencers-are-faking-brand-deals\/578401\/\" style=\"box-sizing: inherit; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; box-shadow: rgb(0, 0, 0) 0px 1px 0px; color: rgb(0, 0, 0); padding: 0px; text-decoration: none; font-family: MillerText, Georgia, serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\">reports that non-CGI human influencers are posting fake sponsored content<\/a><span style=\"color:rgb(0,0,0); font-family:MillerText,Georgia,serif; font-size:18px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\"><span> <\/span>\u2014 that is, content meant to look like content that is meant to look authentic, for free \u2014 to attract attention from brand reps, who, they hope, will pay them real money.<\/span><\/p><\/blockquote>\n<p><a href=\"http:\/\/nymag.com\/intelligencer\/2018\/12\/how-much-of-the-internet-is-fake.html\">http:\/\/nymag.com\/intelligencer\/2018\/12\/how-much-of-the-internet-is-fake.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posting mostly for the tangential collection of links in this paragraph: This is obviously not real human traffic. But what would real human traffic look like? The Inversion gives rise to some odd philosophical quandaries: If a Russian troll using a Brazilian man\u2019s photograph to masquerade as an American Trump supporter watches a video on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4361","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pfIY-18l","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/comments?post=4361"}],"version-history":[{"count":0,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4361\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/media?parent=4361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/categories?post=4361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/tags?post=4361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}