{"id":4563,"date":"2019-04-29T00:27:06","date_gmt":"2019-04-29T00:27:06","guid":{"rendered":"https:\/\/www.novonon.com\/blog\/2019\/04\/29\/the-internet-hates-secrets\/"},"modified":"2019-04-29T00:27:06","modified_gmt":"2019-04-29T00:27:06","slug":"the-internet-hates-secrets","status":"publish","type":"post","link":"https:\/\/www.novonon.com\/blog\/2019\/04\/29\/the-internet-hates-secrets\/","title":{"rendered":"The Internet Hates Secrets"},"content":{"rendered":"<blockquote><p>As Brockell points out, nobody has ever asked for pregnancy and parenting ads to be turned on, yet we\u2019re given so little control over turning them off. Once captured and stored by data brokers, the most personal details about our lives are sold with impunity and stalk you to every corner of the internet and beyond.<\/p>\n<p>This lack of control, when you pause to think about it, is alarming. Short of throwing off the shackles of modern life and taking up a nomadic existence on the Great Steppe, keeping anything secret from the internet \u2013 or exercising any real control over how your personal data is used and abused \u2013 is nigh on impossible. For Brockell and the thousands of other people dealing with the loss of a child, that lack of control is hugely upsetting. For others, attempting to exert control over what happens to your data reveals the impossibility of our privacy predicament.<\/p>\n<p>Opting out of tracking and targeting, it turns out, isn\u2019t an option. There is no such thing as a purely transactional transaction. Every purchase I make and every website I visit is recorded, tracked and indelibly tagged to scores of profiles sold by data brokers I\u2019ve never heard of to companies I\u2019ve never heard of in an attempt to persuade me to spend \u00a3150 on a Chicco Next 2 Me Bedside Crib. Spoiler: I did.<\/p>\n<p>None of this should come as a surprise, but being unable to keep a specific and emotionally charged life event away from online advertisers and data brokers is gut-wrenching. You have options, of course. Ditch Google for DuckDuckGo. Swap Chrome for Tor. Trade in your Android for an iPhone or an outdated feature phone. Make all purchases in physical stores using cash. Don\u2019t send or receive a single email mentioning that you are expecting a child. Police the social media use of anyone who knows about the pregnancy and might inadvertently post about it.<\/p>\n<p>It quickly becomes apparent that the cost of keeping a secret from the internet is too high.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.wired.co.uk\/article\/the-internet-hates-secrets\">https:\/\/www.wired.co.uk\/article\/the-internet-hates-secrets<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Brockell points out, nobody has ever asked for pregnancy and parenting ads to be turned on, yet we\u2019re given so little control over turning them off. Once captured and stored by data brokers, the most personal details about our lives are sold with impunity and stalk you to every corner of the internet and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4563","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pfIY-1bB","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/comments?post=4563"}],"version-history":[{"count":0,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/4563\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/media?parent=4563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/categories?post=4563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/tags?post=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}