{"id":5282,"date":"2023-05-05T01:20:15","date_gmt":"2023-05-05T01:20:15","guid":{"rendered":"https:\/\/www.novonon.com\/blog\/?p=5282"},"modified":"2023-05-05T01:20:26","modified_gmt":"2023-05-05T01:20:26","slug":"the-age-of-average-alex-murrell","status":"publish","type":"post","link":"https:\/\/www.novonon.com\/blog\/2023\/05\/05\/the-age-of-average-alex-murrell\/","title":{"rendered":"The age of average \u2014 Alex Murrell"},"content":{"rendered":"\n
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In December 2018, Thierry Brunfaut and Tom Greenwood published an article in Fast Company where they coined a new word: Blanding.

\u201cThe worst branding trend (\u2026) is the one you probably never noticed. I call it blanding. The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula is sort of a brand paint-by-numbers. Start with a made-up-word name. Put it in a sans-serif typeface. Make it clean and readable, with just the right amount of white space. Use a direct tone of voice. Nope, no need for a logo. Maybe throw in some cheerful illustrations. Just don\u2019t forget the vibrant colors. Bonus points for purple and turquoise. Blah blah blah.\u201d<\/p>\n<\/blockquote>\n\n\n\n

https:\/\/www.alexmurrell.co.uk\/articles\/the-age-of-average<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In December 2018, Thierry Brunfaut and Tom Greenwood published an article in Fast Company where they coined a new word: Blanding. \u201cThe worst branding trend (\u2026) is the one you probably never noticed. I call it blanding. The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-5282","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pfIY-1nc","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/5282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/comments?post=5282"}],"version-history":[{"count":1,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/5282\/revisions"}],"predecessor-version":[{"id":5283,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/posts\/5282\/revisions\/5283"}],"wp:attachment":[{"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/media?parent=5282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/categories?post=5282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novonon.com\/blog\/wp-json\/wp\/v2\/tags?post=5282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}